COLLECTING AND USING NON-PERSONALLY IDENTIFIABLE INFORMATION
When visiting the site, certain non-personally-identifiable and aggregate information is collected. This data helps us to analyze and improve the usefulness of the information we provide on the website. This data may be utilized by third-party companies for use in providing advertisements about goods and services that may be of interest to you based on your web surfing activities including your activities on this website. Third-party companies may use non-cookie technologies to recognize your computer or device. Please note that neither your web browser nor its settings to block cookies may have any effect in allowing you to block their use. In order for you to make an informed decision about whether to use and navigate our website, we are providing you with the following information about how we collect and use non-personally identifiable and aggregate information. By “non-personally-identifiable information, we mean information that does not identify you personally, but provides us with anonymous “usage data” such as the number of unique visitors we receive, what pages are visited most often and the navigation preferences and characteristics of our visitors.
Web browser information. Web browsers collect and store information about the type of device and operating system you are using to access our website, as well as your device’s address for facilitating network communications. Accessing this information helps us to establish a secure and consistent connection to you during your visits to our website.
“Cookie” technology. A “cookie” is an element of data that a website can send to your browser when you link to that website. It is not a computer program and has no ability to read data residing on your computer or instruct it to perform any step or function. By assigning a unique data element to each visitor, the website is able to recognize repeat users, track usage patterns and better serve you when you return to that site. The cookie does not extract other personal information about you, such as your name or address.
Tracking pixels or beacons. These techniques use electronic files to track your navigation of our website, your completion of transactions and other browsing behavior. IP Address: When you subscribe to an Internet Service Provider (ISP), your computing device is assigned an IP Address. We track and store this address to help us manage security and monitor usage volume and patterns.
To learn more about internet based advertising or to opt-out of this type of advertising on our web site including the use by third parties, please go to
Please click here to read the Tennessee Whiskey Trail Conditions of Use.