Born to Make Whiskey — The Story of Jack Daniel’s
Crafting something that endures for over 150 years takes time and character.
You’ll find plenty of both in the people and history that make Jack Daniel’s.
Jasper Newton Daniel, more commonly known as Jack, introduces the world to Old No. 7, his signature charcoal-mellowed Tennessee Whiskey. In 1864, Jack leaves home and is taken in by Reverend Dan Call. He learns the art of whiskey making from the preacher and the benefits of the Lincoln County Process. In 1866, the Jack Daniel Distillery is officially established with Jack as the first Master Distiller. A few years later the distillery moves up the road to its present-day home to be closer to Jack Daniel’s prime resource, the mineral rich Cave Spring Hollow. In 1904, Old No. 7 takes a gold medal at the World’s Fair in St. Louis, Missouri. It’s the first of seven gold medals Old No. 7 is awarded. In 1906, after arriving at work early and unable to open his safe, Jack kicks it out of frustration and breaks his toe. The injury worsens and will eventually take his life. In 1907, with no wife or children as heirs, Jack leaves his land and distillery to his nephew, Lem Motlow.
Lem Motlow handles the business. Younger brother Jess Motlow handles the whiskey. Together they see the distillery through its greatest challenges — Prohibition and the Great Depression. Together they make Motlow the only name in Jack Daniel’s history that might be as important as the one on the bottle. In 1911, Jess takes everything he and Lem learned from Jack and becomes the whiskey’s second Master Distiller. In 1919, the 18th Amendment is ratified and Prohibition becomes the law of the land. Jess can’t legally sell his supply of whiskey, so he stores it in warehouses in Birmingham, Cincinnati, and in St. Louis. For several years, a whole lot of good whiskey winds up doing whole lot of nothing. In 1933, Prohibition is repealed and happy days are here again.
Fast forward to recent times, with Distiller No. 7, Jeff Arnett’s era already includes the biggest expansion to our family of brands in 150 years. We think he’s off to a good start. In 2011, Jack Daniel’s introduces its first flavored expression, Jack Daniel’s Tennessee Honey, inspiring a whole new generation of Jack drinkers. Four years later, Jack Daniel’s Tennessee Fire is introduced. In 2014, to keep up with demand, Jack opens a brand new cooperage in Lawrence County, Alabama. Hundreds of barrels are built by hand there every day. In 2015, one of our first new mash recipe since Old No. 7 is bottled: Single Barrel Rye. Once America’s choice of whiskey over bourbon, rye’s renaissance is underway — and thriving in Tennessee.
Become a friend of Jack, book your tour at jackdaniels.com.
START YOUR ADVENTURE NOW. VISIT THE DISTILLERY AT:
133 Lynchburg Highway, Lynchburg, TN 37352
CONTACT US AT:
1-888-551-JACK (5225) or 931-759-6357
DISTILLERY & TOUR HOURS:
Tours Daily from 9am to 4:30pm. *
Closed Thanksgiving Day, Christmas Eve, Christmas Day and New Year’s Day.
Military discount available. Senior (65+) discount available. *Restrictions apply.